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Brazil HI hostel set partnership with a bus ticket agency

The Brazilian online agency of bus tickets, Quero Passagem, has established a partnership with Hostelling International (HI Hostel), the largest and oldest network of accommodation in hostels in the world. The agreement provides for the insertion of the web search engine for bus tickets on the website of the Brazilian agency www.hihostelbrasil.com.br.



"There is a lot of synergy between brands and services. Besides, there are lots of advertising to young people. The agreement is a great opportunity to spread business for both companies", explains the CEO of Quero Passagem, Lukasz Gieranczyk. In the opinion of the account manager of HI Hostel Brazil, Stephan Leuenberger, the partnership has came at the right time. "Because of the high prices of airline tickets, both Brazilians and foreigners have increasingly chosen to travel by bus. If the client buys a ticket on the same website where he chooses his hostel, he can organize his trip much better," he says.  




The inclusion of the search engine on HI Hostel Brazil's website will probably generate an extra purchase demand. "We estimate that more than 3 thousand bus tickets will be bought in a year. Most of them may be sold during school holidays," says Lukasz. The search engine is accessible also for foreigners, once the tool is translated from Portuguese into English and Spanish and doesn't require the Social Security Number.

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